The Story of Fair trade Coffee and What it Really Means
Although there are now many Fairtrade products available on the shelves of stores the movement began with what may still be the offering most familiar to consumers if you ask them about the initiative; fair trade coffee.
Global Coffee Facts
Legend has it that the fact that the beans from the coffee bean tree could be used to create a tasty and energizing beverage was first discovered by weary goat-herders in the Kaffa province of Ethiopia. Although that story is not formally documented the fact that 12th century Yemenites seeking a way to stay up all night to pray turned to coffee to do so is. And the rest, as they say, is history. By the 16th century, coffee was being widely consumed in Africa and the East and it had even made its way to Europe where it quickly became the fashionable choice of the wealthy.
These days of course coffee is a staple that many of us could not imagine starting the day without. Global coffee consumption has in fact doubled in just over 40 years, leaping from 4.2m tons in 1970 to 8.8m tons in 2014 and the US is the world’s largest consumer of imported coffee. Chains like Starbucks make billions and even fast food restaurants like McDonalds have entered the gourmet coffee arena successfully.
If there is one thing that’s for sure it’s that we love our coffee. We just really don’t usually have much of an idea what goes into growing and making it or what challenges and difficulties coffee growers face. And there are far more than just a few.
Coffee and the Fairtrade Initiative
As we just mentioned, it was coffee that got the concept of fair trade off the ground in the first place. Although coffee is grown, harvested and produced in more than 70 countries worldwide 70% of it comes from Latin America. And when global coffee prices crashed in