Category: Fair Trade

What is Fairtrade and Why Should You Care?

No doubt you’ve seen the Fairtrade label on goods and products in supermarkets, grocery stores, maybe even clothing and home goods stores, more than once or twice before. You may have even purchased one or two Fairtrade products in the past. But how much do you really know about the concept behind the label and what it really means to the both you, the consumer and the people who bring the product to you in the first place?

A Helping Hand, Not Charity

Some people mistakenly believe that Fairtrade is a charitable effort of some sort, the kind that disperses aid to the disadvantaged. That could not, however, be further from the truth. Fairtrade is all about business but also about securing fair pricing, better working conditions and greater independence for farmers and workers from all over the world.

One of the major benefits that the fair trade movement has given producers is that it has promoted...